Recruit cutting-edge talent with integrated online solutions The Internet has transformed employee recruitment. Forward-looking organizations are reaping the rewards of this revolution, while others are in danger of being left behind. At MPA, we have always tried to help our clients stay ahead of the recruitment curve by offering them a diverse menu of advertising options that incorporates... [Read More]
Reach the crowds this summer with movie screen ads As the summer blockbusters start to gear up, now is a great time to think about adding some movie screens to your mix of advertising media. Used for both recruitment and marketing, movie screen ads target a focused geographic area with a multimedia punch. Click here to see one of MPA’s latest movie screen advertisements, an ad we did for NYC’s Gotham Lasik. [Read More]
MPA & Rutgers Global EMHRL are recognized with a Creative Excellence Award If you let MPA design a campaign for you, there just might be – along with all the additional publicity that your company will receive as a result. Our latest award-winning project was for the Global Executive Master’s in Human Resource Leadership program at Rutgers University – a one-of-a-kind, accelerated Master’s degree program that... [Read More]
Great Nurses Week Special Offers Nurses Week is fast approaching, and there is no better time to recognize the dedication and hard work of your nursing staff. MPA can help you do this in a number of ways, from including a message of thanks in your recruitment advertising to designing and delivering a variety of unique “thank yous” to your nurses. [Read More]
Host a 21st century open house Nothing gives potential clients or employees a better sense of what your organization is all about than a chance to visit your location, tour your facilities, and meet the people who compose your team. Unfortunately, hordes of job candidates and client prospects trampling through your workspace on a regular basis can be a little... [Read More]
Effective Employee Communications Materials Every time you communicate with your employees, you are sending a message. And, it’s not necessarily the one you think. Each employee communication – from newsletters, memos, and emails to materials associated with employee referral, recognition, or suggestion programs – influences how your employees view your organization. [Read More]
Make Your Workforce More Flexible with TPG Staffing Quickly and cost-effectively filling open positions with the right candidates has never been more critical! That’s why partnering with TPG Staffing, LLC can yield dramatic dividends for your business. We can deliver a workforce that nimbly responds to fluctuations in the economy, seasonal labor requirements, and individual maternity and... [Read More]
MPA: A Woman-Owned Business As more companies seek to increase their woman-owned and small business suppliers and vendors – the search is on for those with the experience and stability to become trusted business partners. At Mary Pomerantz Advertising, we are not only a New Jersey Certified Small Business and Woman-Owned Business – we have a fifteen-year history of success... [Read More]
Refresh your website with MPA When was the last time your website was updated? If it’s been awhile, now is the perfect time to give it a breath of fresh air. Many potential employees, clients, and customers get their first impression of your company from your website, so shouldn’t it reflect the best your company can be? [Read More]
Newspapers Deliver! Although people have been predicting the demise of the newspaper for decades, newspapers have adapted to changing conditions and retained a vast majority of their readership in spite of increased multimedia competition. Instead of being supplanted by the Internet, newspapers have actually become major Internet players, with their sites drawing a growing... [Read More]
15 Years of Creative Excellence The advertising world has changed quite a bit since we started Mary Pomerantz Advertising 15 years ago. And, we have remained successful by constantly adapting to the shifting needs of our valued customers. In addition to the growth of the Internet from a curiosity into a cultural staple – direct mail and email campaigns have increasingly become effective... [Read More]
Environmentally Friendly Printing And Promotional Products From MPA A famous frog once said, “It’s not easy being green.” While that may have been true in his case, it is definitely not the case when it comes to the “green” printing options you can choose from when you use MPA for your next printing project. From recycled paper to vegetable-based inks, MPA has a number of different environmentally friendly alternatives... [Read More]
MPA Wins Gold at the 2007 Davey Awards MPA has just been recognized with a Gold Davey Award for the redesign of our website at www.mpaads.com. Named after the young Davey of David and Goliath fame, the Davey Awards are an international competition of advertising and design firms dedicated to recognizing the creative excellence of small firms “who derive their strength from big ideas, rather than... [Read More]
Are you ready for the "Boomer Drain"? If you didn’t already catch the article (Plugging the Boomer Drain) in the December 2007 issue of HR Magazine – you can download a PDF file version by clicking here. Based upon research conducted by our President, Mary Pomerantz, and two Rutgers professors, Jean Phillips and Stan Gully, this article addresses a number of the important issues confronting... [Read More]
Media Planning from MPA Successful advertising campaigns, like most anything important, are built upon well-researched, long-term strategies. By planning ahead, you can work within your budget, take advantage of more special issues and discounts, and negotiate the appropriate contracts with all your major media sources. An effective media plan can also... [Read More]
Thank You from MPA As the leaves change color and the air turns a little crisper, somehow Thanksgiving is already just around the corner. At MPA, we have a lot to be grateful for this year, and we’d like to thank you for your part in helping to make our success possible. [Read More]
Yellow Page Advertising from MPA Used by more than 90% of the population when seeking information about a product or service, Yellow Page advertising produces results. And, with the help of the experienced team at MPA, you can be confident that your Yellow Page ads will project the professional image you desire. [Read More]
07/14/08 | MPA helps launch global ERP for ALPHARMA [Read More] 06/23/08 | MPA posts emailers archive to website [Read More] 05/12/08 | MPA's Direct Mail Campaign Hits Home [Read More]