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If you let MPA design a campaign for you, there just might be – along with all the additional publicity that your company will receive as a result. Our latest award-winning project was for the Global Executive Master’s in Human Resource Leadership program at Rutgers University – a one-of-a-kind, accelerated Master’s degree program that trains the next generation of global HR leaders at four consecutive international locations. MPA designed a campaign for them that focused on the unique international character of this program by incorporating images from each of the four host cities (Prague, Mumbai, Shanghai, and New York City) and a secondary mark composed of the skylines of each city. This approach was used in every facet of their multimedia campaign, including the booklet and brochure that won an Honorable Mention in the “College Collateral Package” category of the Creative Excellence Awards. The CEA is an international competition hosted by Recruitment Marketplace and endorsed by SHRM (the Society for Human Resource Management). Our competitors for this award included Yahoo! and the advertising giant Ogilvy. For information on how we can create a successful, award-winning campaign for your company, call your MPA rep at 732-214-9600.
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