Although people have been predicting the demise of the newspaper for decades, newspapers have adapted to changing conditions and retained a vast majority of their readership in spite of increased multimedia competition. Instead of being supplanted by the Internet, newspapers have actually become major Internet players, with their sites drawing a growing web audience to both their content and their advertising.

According to a recent study conducted by the Newspaper Association of America, 39 percent of all active Web users visited newspaper Web sites during the fourth quarter, with visits averaging 44 minutes a month. In fact, monthly visits climbed 9 percent from the fourth quarter a year ago.

With today’s newspapers, your business isn’t forced to choose between the Internet and print for your advertising needs – you can have both! If you need any more evidence of the continuing effectiveness of newspaper advertising, look no further than Internet colossus Google. They recently spread their advertising reach into newspapers, on the “old-fashioned” printed page.

To find out how best to include newspaper advertising in your multimedia mix, contact your MPA rep today at 732-214-9600.