Nurses Week is fast approaching, and there is no better time to recognize the dedication and hard work of your nursing staff. One way that hospitals and other healthcare organizations have traditionally done this is by including a message of thanks with their recruitment advertising. And, there are a number of special issues and offers associated with Nurses Week that your company can take advantage of to get that message out.

But, print advertising certainly isn’t the only way to let your nurses know how much they mean to you. The creative staff at Mary Pomerantz Advertising can work with you to design and deliver a variety of unique “thank yous” to your nurses – many with a very quick turnaround time.

The following examples are just some of the projects MPA can create for you and your nursing staff:

EMAILERS
 Why not send an emailer to all of your nurses letting them know how much you value their service. Emailers can be a great way to get the word out quickly and effectively to your staff about nursing recognition awards or events you may have planned. Having one professionally designed by MPA can really help make an impact.
DIRECT MAIL
 You might be surprised how quickly MPA can design, print, and mail direct mail pieces for our clients. Upon approval of a design, your nurses could begin receiving your direct mail postcard or flyer in as little as 3 weeks. Why not extend Nurses Week into Nurses Month with a special promotion or contest? MPA would love to help.
POSTERS & MARKETING MATERIALS
 Planning a Nurses Week event at your facility? MPA can help you make it even more memorable by designing and delivering a wide range of materials from large-format posters to takeaways of various sorts – all capable of being printed in-house for quick turnaround. Even if you don’t have an event planned, why not use posters or other materials to publicly thank your nurses, right in the workplace? MPA can help you do just that!

 

Nursing Spectrum
Nurses Week Issue “Thank You Card” Special
All advertisers with full or half page ads will receive a free “Thank You Card” on a separate National Nurses Week page with their logo and a 125-character message at no additional charge.
Deadline: April 25

Special National Nurses Week Offer:

  • Purchase 250 copies of the 2008 Nursing Spectrum Drug Handbook, and receive a ¼-page ad and 100 CE gift cards FREE.
  • Purchase 500 copies of the 2008 Nursing Spectrum Drug Handbook, and receive a ½-page ad and 200 CE gift cards FREE.
  • Purchase 1,000 copies of the 2008 Nursing Spectrum Drug Handbook, and receive a full-page ad and 300 CE gift cards FREE.
Promotion ends April 30th.

Advance for Nurse
National Nurses Week Focus – April 28
Place any size recruitment ad and receive a second ad for 50% off!
Includes a bonus distribution at the American Association of Critical Care Nurses and the Infusion Nurses Society
Deadline: April 24
Star Ledger
ROP Special Section: Fri. May 2, NJ Nurses – Healthcare Careers & Nursing Careers
Deadline: April 24
Philadelphia Inquirer
SALUTE TO NURSES PACKAGE:
Sun. May 4, Mon. May 5, & Wed. May 7
These ads are specially priced and will run in the following papers/sections:
Sun. May 4 – Inquirer Jobs (with free color)
Mon. May 5 – Inquirer Business
Wed. May 7 – Inquirer Main News
Wed. May 7 – Daily News

This package can be purchased in one of four different ad sizes: 2”x3”, 4”x3”, 2”x6”, & 4”x6” (call for details).
Deadline: May 2

North Jersey Media Group (Bergen Record, et. al.)
Healthcare – Nurses Banner: May 11
Deadline: May 8
New Haven Register
SALUTE TO NURSES:
Sun. May 4

SALUTE TO NURSES / NIGHTINGALE SPECIAL SECTION:
Wed. May 7
In addition to publishing in the New Haven Register, this special section with color photos of all the nightingale award winners is distributed to all attendees at the event. Can also be featured on the front page of the Sunday Help Wanted section in an Article, Employment Snapshot or I Love my Job.
Deadline: April 30

For more information on any of the ways MPA can help you recognize your Nurses during this Nurses Week and beyond, call your MPA rep at 732-214-9600.