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The Internet has transformed employee recruitment. Forward-looking organizations are reaping the rewards of this revolution, while others are in danger of being left behind.

At MPA, we have always tried to help our clients stay ahead of the recruitment curve by offering them a diverse menu of advertising options that incorporates the latest in innovative solutions. Interactive advertising is an area where there are a number of exciting opportunities to enhance your recruitment efforts, and our staff has the years of interactive recruitment experience to identify what will be most effective for you.

Many of these options work best when used together, creating a synergy that reinforces your company employment message and leads job candidates through the application process. If you would like to ensure your recruitment efforts take advantage of all of the latest available interactive opportunities, we’d love to set up a meeting to discuss designing an integrated online strategy just for your business. Some of the elements it might incorporate include:
  • Search Engine Optimization (SEO) to ensure your organization ranks near the top when candidates seek out related jobs online
  • Pay-per-click keyword advertising on search engines such as Yahoo or Google to guarantee first page placement on these sites
  • Website analytics to track the effectiveness of different areas of your site’s career section and online advertising expenditures
  • Website design to maximize the effectiveness of the career section of your site or to design a separate career site (or micro-sites in conjunction with individual campaigns)
  • Email marketing to reach out to qualified passive candidates or those who have previously expressed an interest or worked for you (or to increase retention by maintaining a connection with current employees)
  • Resume mining of online resume databases for qualified active job seekers
  • Job posting templates to use when listing positions on the major job sites to build your employment brand

Contact your MPA rep at 732-214-9600 today to arrange for a presentation on how an integrated, interactive campaign can help your company achieve its recruitment goals.

Our two-for-one recruitment package enables you to leverage the strengths of two great organizations in meeting your recruitment goals – for one low price. With this package, you can place a recruitment ad with Mary Pomerantz Advertising while having TPG Staffing LLC initiate a staffing search at the same time. read more...