Mary Pomerantz Advertising made a big splash in the outdoor advertising arena with the kickoff of campaigns for Rutgers University and Innova Health & Rehab.
Highland Park, NJ – Two new advertising campaigns were released into New Jersey’s great outdoors recently – one in the northern part of the state and one in the south. Each was part of a broader multimedia advertising strategy designed by Mary Pomerantz Advertising, targeting specific geographic areas. The approach for Innova Health & Rehab concentrated on a region of southern New Jersey surrounding their three locations in Deptford, Hammonton, and Mount Laurel. The geographic area covered by Rutgers University was more tightly focused around the Jersey City location of their satellite Master in Human Resource Management program.
The Rutgers University outdoor campaign consists of large posters placed in PATH train stations around Jersey City. Designed to attract the professionals who live and work in this densely populated region, these posters have the added benefit of being on the same train line as the Exchange Place station – only 4 blocks from the program’s location. Along with a diverse array of print and Internet advertisements and collateral materials, MPA also created the website for the MHRM program at www.mhrm.rutgers.edu.
The outdoor campaign for Innova Health & Rehab required a larger area of coverage due to their multiple southern New Jersey locations. For this reason, MPA chose to utilize NJ Transit “bus wraps” in the area. These large, moving advertisements target bus riders, among whom seniors (a key segment of Innova’s client base) are over-represented, as well as the drivers with whom they share the roads. In addition to numerous other projects, MPA also designed Innova’s website at www.innovahealthandrehab.com.
ABOUT MARY POMERANTZ ADVERTISING
Founded in 1993, Mary Pomerantz Advertising has built its impressive clientele by providing award winning, high-quality advertising and marketing materials for academic institutions, corporations, and organizations.
In 2007, Mary Pomerantz Advertising won a Gold Davey Award in the web site category for designing their self-promotion company website, www.mpaads.com. MPA also won Silver and Gold JASPER Awards. The Gold award was presented to MPA for their work designing the web site for the Rutgers Center for Management Development (www.cmd.rutgers.edu). MPA received the Silver award for their design of the Prospect Park Residence logo.
CONTACTS
The Rutgers MHRM program can be reached by telephone at (732) 445-5973, by fax at (732) 445-2830, or by email at mhrm@rci.rutgers.edu. The program’s address is: School of Management and Labor Relations, Department of Human Resource Management, Janice H. Levin Building, 94 Rockafeller Road, Room 216, Piscataway, NJ 08854.
Innova Health & Rehab can be reached by telephone at (201) 287-4400, by fax at (201) 836-5577, or by email at DFriedman@generationsms.com. They have 3 locations in southern New Jersey: Deptford, Hammonton, and Mt. Laurel. The Deptford facility is located at 1511 Clements Bridge Rd., Deptford, NJ 08096. The Hammonton facility is located at 43 White Horse Pike, Hammonton, NJ 08037. The Mt. Laurel facility is located at 3718 Church Road, Mt. Laurel, NJ 08054.
Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904.