HIGHLAND PARK, New Jersey – Mary Pomerantz Advertising has always had great success generating new business from their old customers by sending them emailers that regularly keep them informed of individual products and services that MPA offers. But, due to the fleeting nature of email, clients didn’t always have this information at their fingertips when they were ready to use a particular product or service. That’s when MPA came up with the idea for an online archive for all of their emailers where clients could search for past emailers on MPA’s website.
It turned out to be more than a great way to share information with their current clients; it had a powerful impact on the Search Engine Optimization of their website. The content-rich nature of these emailers was the perfect match for the algorithms used by the major search sites – and MPA’s organic (or free) search rankings increased dramatically for a variety of search terms. It was the equivalent of thousands of dollars of online advertising – for free!
According to MPA Copywriter, Steve Stankievich, “For all the exciting advances in graphic technology on the web, text is still king when it comes to search engine rankings. And, when you are looking to generate new customers online, improving your rankings on the trusty old search engines is still the best way to get the most bang for your buck.”
ABOUT MARY POMERANTZ ADVERTISING
In 2007, Mary Pomerantz Advertising won a Gold Davey Award in the website category for designing their self-promotion company website, www.mpaads.com. MPA also won Silver and Gold JASPER Awards. The Gold award was presented to MPA for their work designing the website for the Rutgers Center for Management Development (www.cmd.rutgers.edu). MPA received the Silver award for their design of the Prospect Park Residence logo. This logo can be seen on the Prospect Park website at www.prospectparkresidence.com -- also designed by MPA.
CONTACTS
Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904, and their emailer archive can be viewed at www.mpaads.com/emailers.html.