MPA helps launch global Employee Recognition Program for ALPHARMA

Highland Park, NJ – July 14, 2008

 

Faced with having to coordinate the global rollout of their Employee Recognition Program, ALPHARMA turned to Mary Pomerantz Advertising to design, print, and deliver posters in the local languages of a diverse array of international locations.

HIGHLAND PARK, New Jersey – In addition to multiple locations in the United States, ALPHARMA needed to get the word out about their Employee Recognition Program to their employees at facilities in Argentina, Belgium, Brazil, Canada, Chile, China, and Mexico. After initially designing the posters in English, ALPHARMA employees from each location assisted in the translation of the text into their native languages. The design team at MPA then took this text and created different versions of the poster that were later shipped to each location.

Although many of their employees might have been able to understand the message in English, this extra step helped to convince all ALPHARMA’s employees that the company was genuinely interested in their participation – a key element of any Employee Recognition Program. And, by teaming up with Mary Pomerantz Advertising, ALPHARMA was able to ensure that each country’s version was designed and printed with the same consistent professional quality – and delivered in a timely manner.

ABOUT MARY POMERANTZ ADVERTISING
Founded in 1993, Mary Pomerantz Advertising has built its impressive clientele by providing award winning, high-quality advertising and marketing materials for academic institutions, corporations, and organizations.

In 2007, Mary Pomerantz Advertising won a Gold Davey Award in the website category for designing their self-promotion company website, www.mpaads.com. MPA also won Silver and Gold JASPER Awards. The Gold award was presented to MPA for their work designing the website for the Rutgers Center for Management Development (www.cmd.rutgers.edu). MPA received the Silver award for their design of the Prospect Park Residence logo. This logo can be seen on the Prospect Park website at www.prospectparkresidence.com -- also designed by MPA.

CONTACTS
ALPHARMA can be reached by telephone at (908) 566-3800. Their U.S. headquarters is located at: 440 Route 22 East, Bridgewater, NJ 08807. www.alpharma.com

Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at 300 Route 27, Highland Park, New Jersey 08904