Mary Pomerantz, President of Mary Pomerantz Advertising, and Rutgers MHRM professors Jean Phillips and Stan Gully break down the challenges companies face as baby boomers age.
HIGHLAND PARK, New Jersey – December 10, 2007 – It’s a noteworthy occurrence when academic research jumps quickly onto the pages of a national magazine. In the case of “Plugging the Boomer Drain” (published in the December 2007 issue of HR Magazine), the reason for this jump is immediately clear. This research focuses on an issue that will soon confront almost every company across a broad spectrum of industries – the impending aging and retirement of the baby boom generation of workers.
By enumerating the recruitment and retention challenges that companies will confront when faced with the “graying” of the baby boom generation – Gully, Phillips, and Pomerantz address a subject that has been (for the most part) ignored by the very people and organizations that will have to meet the looming “talent crisis” head-on in the coming years. In fact, selected industries are already facing their own talent crises as employees with unique skill sets age out of their workforces.
According to Ms. Pomerantz, “Some of our clients at MPA, particularly in healthcare and transportation, have been confronting the challenges of a talent drain in their fields for a number of years. It requires us to be increasingly creative in our approach to both their recruitment and retention strategies.”
In addition to defining the challenges facing employers as the baby boomers age – Gully, Phillips, and Pomerantz also propose a variety of potential solutions that forward-thinking companies can consider adopting. From implementing knowledge transfer programs to offering alternative work arrangements to retain older workers – the authors make the point that an effective response to the talent crisis will likely require a diverse array of strategic components, each tailored to a company’s specific needs. It may not be a simple task, but it is one that every company needs to start planning for today.
Contacts:
The Rutgers MHRM program can be reached by telephone at (732) 445-5973, by fax at (732) 445-2830, or by email at mhrm@rci.rutgers.edu. The program’s address is: School of Management and Labor Relations, Department of Human Resource Management, Janice H. Levin Building, 94 Rockafeller Road, Room 216, Piscataway, NJ 08854.
Mary Pomerantz Advertising can be reached by telephone at (732) 214-9600, by fax at (732) 246-7405, or by email at info@mpaads.com. They are located at: 300 Route 27, Highland Park, New Jersey 08904.
For more information on Mary Pomerantz Advertising and the wide range of professional services they provide, visit their award winning website at: www.mpaads.com.